The answer is “Life is Full of Rosemary Square”. A concept that made it possible to define and unify the multiple facets of the project, from its narrative and storytelling, to street signage system and directories, activation campaigns, and communication strategies for all its audiences.
Rosemary Square (currently called The Square) is a dynamic shopping, dining and entertainment destination located in the heart of Downtown West Palm Beach.
Facts about this client
$4 billion / equity capital managed by Related Companies
600,000 square foot area / area included in the project
More than 60 stores
More than 900 residences A 125 years old theater & a 20-screen IMAX multiplex cinema
