How do you create a shrimp brand in a market as massive as the United States?

The best shrimp in the world comes from Ecuador, and Frescamar is the premium brand name ushering this product worldwide. We were asked to take more than 40 years of international recognition and history and help maximize the impact of its brand evolution. This involved the creation of a modern and sophisticated brandmark, a comprehensive, useful and entirely new brand architecture, and vast implementation across multiple brand expressions, such as packaging, corporate presentations and digital assets, including an online marketplace to offer its healthy and delicious products.